When it comes to content marketing your primary goal is to provide quality information for people. Create value. Give people what they need. The mission seems clear, but finding ways to do that can often be challenging. Especially, when it feels like it’s all been done before. How do you stand out in a crowded […]

Content marketing is great, but it certainly does not come without its challenges. Having to produce mounds of content, then making sure that it gets in front of people to generate traffic, leads, and ultimately conversions is not an easy task. Content marketing takes time and it can be very expensive with some uncertainty about […]

Are you a planner? Have you started using an editorial calendar? Most people are used to planning things in one form or another, in fact the majority of businesses see planning as an essential component of their business success. However, the same cannot be said for planning content. Still it seems that not everyone is […]

Content curation is a great way to create quality articles, while at the same time sharing relevant content with your readers. However, there are numerous misconceptions. Isn’t it just copy and pasting? Or duplicate content? And even worse ‘stealing’? Beth Kanter defines content curation as, “The process of sorting through the vast amounts of content […]

We are so excited to announce the integration of YouTube into our content marketing platform. This will allow users to add relevant videos to blog posts, as well as, curating videos directly to social media channels. Video has become such a large part of our culture with more people than ever watching videos online, but […]

Have you started planning for 2016? Knowing the up and coming trends can help you stay ahead of the curve and one step ahead of your competitors. As content marketing is evolving and changing it’s important to understand the trends and how to incorporate them into your overall strategy. Niall O’Loughlin says that, “despite the […]